Design Director and Author with over 14 years of experience leading cross-functional teams to design and build innovative digital products. I have worked for government agencies, advertising agencies, large corporations, and successful technology start-ups. I have a BS in Economics from the University of Utah and have earned certificates in Leadership and Business Perspectives for Creative Leaders from Yale School of Management. I have experience developing team strategies that support rapid growth and aggressive timelines while maintaining a healthy environment for the members of my team. In fact, team culture is so important to me that I’ve published a book on the topic.
Resumé
Summary of Qualifications
Versatile and strategic leader bridging product, design, and marketing to drive innovation in SaaS. Proven success in leading cross-functional teams to build and launch award-winning products, aligning UX, product management, and B2B/B2C go-to-market strategies. Adept at navigating complex challenges, accelerating growth, and delivering solutions that drive business impact.
Professional Experience
Postman, Senior UX II
San Francisco, CA, 2020 — Present
Spearheaded cross-functional, strategic design and marketing projects for a SaaS company offering a collaborative API development platform that can be used to power AI. Led marketing UX of Postman’s digital properties, creating detailed information architecture and distinct interaction models for three unique client personas–enterprise, developers, and knowledge leaders.
Codigo, Creative Director
New York, NY 2018 — 2020
Contracted with emerging brands, consulting on applied design and marketing strategies and assisted in growing their revenue by more than 300%.
Vox Media, Design Director
New York, NY 2012 — 2018
Built and directed the Revenue Design team, a fully remote team of 11, in the creation and production of premium, high-impact digital advertising products. Team consistently tripled output YoY while building best-in-class products that have been nominated for 30+ Digiday, and AdWeek awards.
NBCUniversal, Product Designer
New York, NY 2011 — 2012
Created unique brands for three new mobile apps and seven digital tentpole events based on existing brand properties and illustration style, designing cutting-edge functionality that is now standard across social sharing products. Led UX and design direction for a social platform focused on reader engagement.
Salt Lake City Corporation, Designer
Salt Lake City, UT 2008 — 2011
Award winning, in-house designer for an innovative public relations team, transforming the way the city interacted with the community. Defined design strategies and established a system to integrate design into community outreach programs, social media, and press communications.
Education
Yale School of Management
New Haven, CT
Certificate - Women’s Leadership Program
Certificate - Business Perspectives for Creative Leaders
University of MASSACHUSETTS
Lowell, MA
Graduate Certificate - Foundations of Business
University of Utah
Salt Lake City, UT
B.S. — Economics
Publications & appearances
Remote First: A Manager’s Guide to Building Remote Culture,
Remote First Publishing Inc., 2019
University of Maryland, Philip Merrill College of Journalism
Guest Lecturer - Remote Work Strategies, 2020
Awards
AdWeek - Reader’s Choice, Hottest In Native Advertising
CIMA Star Awards - Best Use of Branded Content - BP
Digiday - Content and Marketing Award, Intel (Nominee)
Game Marketing Summit - Best Digital Advertising Campaign, Assassin’s Creed IV: Black Flag (Nominee)
Clients Include:
Absolut • Adidas • American Family Insurance • Allstate Insurance • AMC • Applebee’s • Archer, Season 6 [Teletoon at Night] • Arma • Assassins Creed • AT&T • Bad Neighbors [Universal Pictures] • Bellator [HBO] • Best Buy • Big 10 [BTN] • Blackhat [Legendary Pictures] • Blue Moon • BP • Brugal • Budweiser • Buffalo Wild Wings • Call of Duty • Capital One • Carl’s Jr • Champs Sports • Chevrolet • Chick-Fil-A • Coca-Cola • Colgate • Comcast • Comedy Central • Coors Light • Cox Communication • Dead Rising • Depends • Desksite • Destiny • Deep Eddy Vodka • Diablo 3 • Discover • Doom 3 • Draft Kings • Dragon Age • EA • ESPN • FIFA • Ford • Frank’s Red Hot • FS1 - Ultimate Fighter • FuelTV [MMA] • Gatorade • GE • Gears of War • Geico • Gillette • Ghirardelli • Glidden • Glory • Golf Channel • Goose Island • Grand Theft Auto V • HBO • History Channel • HP • Hunger Games • Hyundai • Idaho Lottery • Internet Explorer (IE) • Infinity • Intel • Ireland Department of Tourism • Jack in the Box • Jack Daniels • Jeep • Jello • Knob Creek • Leatherman • Lenovo • Levis • Lexus • Liberty Mutual • Lincoln • Machete Kills • Macy’s • Madden 25 • Mastercard • McDonald’s • Microsoft • MLB • MLS • Motorola • Mountain Dew • Munchies • NBA • NBA2K14 • NBCUniversal • NCAA14 • Negra Modelo • Netflix • Nike • NFL Network • Nordstrom • NVDIA • Ohio Lottery • Old Spice • Open Table • Pacific Rim • Paranormal Activity • Patron • Portland Business Association • Portlandia • Prestone • ProDunk • Qualcomm • Reebok • Ronald McDonald House Charities • Samsung • Sony Entertainment Network (SEN) • Slacker Radio • Snickers • Sony • Spike TV • Sprint • Squarespace • Starbucks • Stella Artois • Stetson • Taken 3 • Titanfall • T-Mobile • Tabasco • Topps • UFC • Unilever • Verizon • Verizon Fios • Virgin Mobile • Visit Seattle • Vivazen • Vivint • Warner Bros • Wilsons Tennis • Wolfenstein • World of Warcraft • Wrestlemania • WWE • XBox One • Xfinity • Yahoo! • Yankees