👋 Hey there! I’m Constance.
I translate complex developer products into clear, repeatable growth systems.
I specialize in products with highly engaged, expert user bases, where credibility drives adoption.
At Series B and C companies, I work in the 0 to 1 phase, turning ambiguous positioning and noisy customer signals into messaging frameworks, go-to-market strategies, and repeatable launch models grounded in real usage and performance data.
What I Bring
I turn complex products into clear narratives that drive adoption and growth.
✍️
Messaging
& Positioning
Translate technical products into clear market narratives.
📊
Strategy
& Systems
Build repeatable frameworks that scale launches.
🤝
GTM
& Collaboration
Align product, marketing, and sales around one story.
🔍
Analytics
& Insights
Use data to validate positioning and improve outcomes.
Selected Work
These case studies showcase my value propositions in action, translating insights into positioning, enablement, and GTM impact. Each project reflects a different side of product marketing, from shaping narratives to building scalable systems that drive adoption.
How I Unified Insights Narrative for a Successful Product Launch
✍️ Messaging & Positioning
🤝 GTM & Collaboration
Created a cross-functional message house and enablement toolkit that improved message consistency by 40%, reduced GTM prep time by 30%, and equipped field teams with scalable narratives that strengthened enterprise adoption.
How I Scaled Vox’s Concert Ad Platform to Secure a $25M Partnership with Condé Nast
📊 Strategy & Systems
🤝 GTM & Collaboration
Led product and go-to-market efforts for Concert, the joint ad platform from Vox and NBCUniversal. Delivered three new ad formats in three months, cutting development time in half, and equipped sales with positioning and client-ready materials that helped close a $25M partnership and solidify Concert as a premium industry leader.
Repositioning from API Client to API Collaboration Platform
📊 Strategy & Systems
✍️ Messaging & Positioning
Led a company-wide repositioning to redefine Postman from an API client into a collaborative platform, aligning product, marketing, and leadership around a unified narrative.
Turning Customer Stories into an Enterprise Growth Engine
✍️ Messaging & Positioning
📊 Strategy & Systems
Built a scalable advocacy framework that boosted enterprise participation by 36%, increased engagement pathways by 8.5% in Product and 4.2% in Enterprise, and helped convert advocacy into qualified enterprise leads.
How I Designed a Multi-Channel Campaign that Drove 2.3M Impressions for Intel
🤝 GTM & Collaboration
🔍 Analytics & Insights
Partnered with Intel and Vox Creative to launch a high-impact branded content series that delivered 2.3M impressions, lifted engagement by 27%, and expanded brand favorability among tech-savvy audiences.
Awards
Some of the campaigns and initiatives I’ve led or contributed to have been recognized for their innovation and impact.
ADWEEK
Reader’s Choice,
Hottest in Native Advertising
Cima Star Awards
Best Use of Branded Content - BP
Game Marketing Summit
Best Digital Advertising Campaign, Assassin’s Creed IV: Black Flag (nominee)
Digiday
Content and Marketing Award, Intel (nominee)
Published Work
I believe clear storytelling and strong frameworks drive both culture and go-to-market success. I even published a book on remote team culture, bringing structure to one of the most complex challenges modern teams face.
Remote First: A Manager’s Guide to Building Remote Culture
By nature, remote work is isolating. It can create a culture where your remote team members are undervalued and unproductive. How can you structure your culture to maximize productivity and keep your remote team motivated and engaged?
This book will give you practical advice and guide you through the steps to take control of your culture. You can shape your culture. It's time to think remote first.
