Creative LEADER. ILLUSTRATOR. AUTHOR. LEAD SINGER.

Creative leader with experience piloting cross-team initiatives and directing cross-functional players to design and build cutting-edge, award winning SaaS products and the coinciding B2B and B2C marketing efforts.

Case Studies

I create invisible design-repeatability that enables strong brands to shine. I mean, who doesn’t love a good framework! Here are a few of the awesome projects that I’ve worked on.

POSTMAN BRAND & UX REDESIGN

Led UX design as I partnered with Postman's Engineering, Marketing, and Product teams to overhaul the framework of its family of marketing sites, creating design systems and supporting libraries.

  • 80% reduction in redundant components

  • 21% reduction in website-fail reports

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looking for more of an overview? Check out my Resume →

CONDÉ NAST AD FORMATS

Led a team of designers as we created three new ad formats as exclusive offerings during the negotiation stages of a partnership between Concert (Vox Media + NBCUniversal) and Conde Nast.

  • 35% Video Completion Rate

  • 12% Interaction Rate

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INTEL BRANDED CONTENT CAMPAIGN

Partnered with Intel to bring together a custom advertising experience that shared a collection of stories about how technology is shaping our future.

  • 2014 Digiday Content Marketing Awards, Finalist

  • Defined framework for 50+ future campaigns

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ORGANIZING FOR GROWTH

In a 12 month period, the Revenue Design team responded to 5,108 design requests, a 349% YOY growth, without scaling headcount. Prompted by this growth, I worked with our partner teams to redefined how we worked together.

  • Reduced design time from 3 days to 24 hours

  • Mock repository reduced custom mock requests from 15 per campaign to 2-3 per campaign

  • Converted 17 reference sheets to 1 master sheet

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Quick facts

In addition to building best-in-class products, design systems, and leading remote teams to greatness, I have other notable successes. Here is a quick look at me by the numbers.

Awards

I’m proud of the things I create. Others have taken notice too.

ADWEEK

Reader’s Choice,
Hottest in Native Advertising

CIMA STAR AWARDS

Best Use of Branded Content - BP

DIGIDAY

Content and Marketing Award, Intel (nominee)

GAME MARKETING SUMMIT

Best Digital Advertising Campaign, Assassin’s Creed IV: Black Flag (nominee)

Published work

I love developing team strategies that support rapid growth and aggressive timelines while maintaining a healthy environment for the members of my team. In fact, team culture is so important to me that I published a book on the topic!

Remote First: A Manager’s Guide to Building Remote Culture

By nature, remote work is isolating. It can create a culture where your remote team members are undervalued and unproductive. How can you structure your culture to maximize productivity and keep your remote team motivated and engaged?

This book will give you practical advice and guide you through the steps to take control of your culture. You can shape your culture. It's time to think remote first.

Learn more →

You’re still here!

Want to know more? Or maybe you’re interested in working together. Here are a few other places you can find out my work, and a form to get in touch.