Driving innovation at the intersection of product, design, and strategy.
Strategic leader bridging product, design, and marketing to drive SaaS innovation. Proven success in leading teams to build and launch award-winning products while aligning UX, product management, and go-to-market strategies. Skilled in navigating ambiguity and complexity, accelerating growth, and delivering business impact.
Case Studies
I build invisible frameworks that fuse design, product management, and product marketing, crafting experiences that not only look great, but drive strategic impact and brand growth. Here are a few case studies that showcase how blending these disciplines creates remarkable, repeatable results.
AI Agent Builder
User Research & Data-Driven Decision Making
User Experience & Interaction Optimization
Engagement Strategy
Led UX during the planning and execution of GTM efforts for a new AI Agent Builder product feature.
Sustained Engagement: The landing page maintained consistent traction post-launch.
ADVOCACY & CUSTOMER STORIES
Sales Enablement & Storytelling
Messaging Optimization
Scalable Content Strategy
Led structural standardization and visual redesign of Postman’s customer stories, introducing a results-driven format that clearly communicates key functionalities, value propositions, and customer impact.
Strengthened Sales Impact. Delivered clear, results-driven sales collateral, increasing customer story adoption within sales processes.
Accelerated Content Scale. Built a scalable framework that streamlined story production, reducing overhead and ensuring consistency.
POSTMAN BRAND & UX REDESIGN
Design Systems Development
Performance Analysis & Optimization
Brand Consistency & Visual Strategy
Led marketing UX during an overhaul of Postman's marketing sites, collaborating with Engineering and Product teams to build robust design systems and libraries that transformed our digital presence.
Unified Branding. Cross-functional alignment delivered a cohesive brand experience, driving retention and trust.
Accelerated Delivery. Reduced design iteration by 50% and build time by 80%, fueling rapid go-to-market.
looking for more of an overview? Check out my Resume →
CONDÉ NAST AD products
Product Strategy & Messaging
Go-To-Market & Campaign Execution
Market Research & Insights
Led a design team and managed product strategy to develop three exclusive ad formats during partnership negotiations between Concert (Vox Media + NBCUniversal) and Condé Nast, leveraging data-driven insights for high-impact results.
Accelerated Delivery: Created three unique ad products in half the usual timeline.
Cross-Platform Engagement: Achieved a 35% video completion rate and a 12% interaction rate.
INTEL BRANDED CONTENT CAMPAIGN
Performance Analysis & Optimization
Engagement Strategy
Rapid Iteration & Problem Solving
Partnered with Intel to create Vox Media’s first branded content experience, defining a repeatable framework that shaped over 50 future campaigns.
Benchmarks Exceeded – Met Intel’s performance goals, boosted traffic, and validated native ad strategy.
Award Recognition – Finalist for the 2014 Digiday Content Marketing Awards, highlighting industry impact.
ORGANIZING FOR GROWTH
Strategic Planning & Execution
Data-Driven Decision Making
Performance Analysis & Optimization
Led an initiative to streamline workflows amid a 349% surge in design requests by creating reusable templates and a mock library that boosted efficiency without extra headcount.
50% Faster Turnaround: Reduced design time from 3 days to 24 hours.
Scalable Workflow: Empowered teams to manage increased workload without additional headcount.
Quick facts
In addition to building best-in-class products, design systems, and leading remote teams to greatness, I have other notable successes. Here is a quick look at me by the numbers.
Awards
I’m proud of the things I create. Others have taken notice too.
ADWEEK
Reader’s Choice,
Hottest in Native Advertising
CIMA STAR AWARDS
Best Use of Branded Content - BP
GAME MARKETING SUMMIT
Best Digital Advertising Campaign, Assassin’s Creed IV: Black Flag (nominee)
DIGIDAY
Content and Marketing Award, Intel (nominee)
Published work
I love developing team strategies that support rapid growth and aggressive timelines while maintaining a healthy environment for the members of my team. In fact, team culture is so important to me that I published a book on the topic!
Remote First: A Manager’s Guide to Building Remote Culture
By nature, remote work is isolating. It can create a culture where your remote team members are undervalued and unproductive. How can you structure your culture to maximize productivity and keep your remote team motivated and engaged?
This book will give you practical advice and guide you through the steps to take control of your culture. You can shape your culture. It's time to think remote first.
You’re still here!
Want to know more? Or maybe you’re interested in working together. Here are a few other places you can find out my work, and a form to get in touch.